Paperback (01 Mar 1996)
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The creative aspect of strategy is the central focus of this book. Through an international selection of case studies, the editors show how creativity fits into the overall context of the manager's role in the firm and the firm within its industry.
| ISBN: | 9781861522023 |
| Publisher: | Thomson Learning |
| Imprint: | Thomson Learning |
| Pub date: | 01 Mar 1996 |
| DEWEY: | 658.4012 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 461 |
| Weight: | 635g |
| Height: | 241mm |
| Width: | 165mm |
| Spine width: | 25mm |
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