Publisher's Synopsis
Success in business can be interpreted in many different ways. Some entrepreneurs seek financial success, others strive for job satisfaction from seeing their ideas developed and brought to the market. Whatever the goals for small businesses, it is clear that many companies have similar attributes, characteristics and strategies.
The contributors to this book have extensive experience as financial, technological and management advisers to many thousands of small businesses. They reveal how entrepreneurs can decide their
own criteria for success, how companies can be developed to become successful and to avoid and overcome problems. Each contributor and successful business case study provides their ′five tips for success′.
