Paperback (15 Sep 2010)
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Why do text messages cost money while e-mails are free? How did Apple persuade people to pay for music instead of downloading it for nothing? The answer is simple, prices are collective hallucination. William Poundstone reveals the hidden psychology of value.
| ISBN: | 9781851687824 |
| Publisher: | Oneworld |
| Imprint: | Oneworld |
| Pub date: | 15 Sep 2010 |
| DEWEY: | 338.52 |
| DEWEY edition: | 22 |
| Number of pages: | 330 |
| Weight: | 542g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 35mm |
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