Rethinking Competitive Advantage New Rules for the Digital Age

Paperback (10 Feb 2022)

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Publisher's Synopsis

From the million-copy-bestselling author of Execution

'Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.' Forbes

Welcome to the age of big tech. The old rules no longer apply.

How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.

Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today.

'One of the world's preeminent counselors to CEOs.' Harvard Business Review

'The most influential consultant alive.' Fortune

Book information

ISBN: 9781847943484
Publisher: Cornerstone
Imprint: Penguin Books
Pub date:
DEWEY: 658.4062
DEWEY edition: 23
Language: English
Number of pages: xv, 202
Weight: 162g
Height: 196mm
Width: 152mm
Spine width: 20mm