Publisher's Synopsis
ChapterTwoWeb site attractive design strategyIn e-commerce industry, the company's website how is designed whether it is attractive or not attractive, it will influence or persuade online buyerswho choose to buy any products or consume service from it's website channel. Because if the firm's website design is attractive, e.g. clear advertisement message beautiful or colorful product photos, easy understanding message, clicking every step is easy, e.g. these website external influential factors will bring the final online shopping or consuming decision from the company's website for every online buyer indirectly. Hence, every e-commerce merchant can not neglect how to design whose website in order to attract every users/buyers feel interest to look or find or seek any product or service photo or advertisement message from every company's website. Then, it will bring one question: How to design website in order to attract every online buyer/user prefers to spend more time and nervous to consider the company's website to achieve the final consumption decision? I shall indicate the effective factors that can affect corporate website design and influence e-marketing in traditional corporations s below: The website needs have clear and easy understanding product or service message and beautiful and colorful product ot service provision pictures to bring a valid predictor of website satisfaction to let every online user/buyer to feel. It means that websites need to be designed for functional user interfacing and easy usability.Nowadays, businesses are increasingly using websites not only to capture but also to build relationships with their potential markets. An obvious understanding of how best to design successful websites for internet marketing and service is therefore important website functionality has been judged a crucial competitive advantage for energy corporations today ( Tan, Tung, Xu, 2009).Nowadays, the world wide web is the largest available distributed source of information. Based on this fact, the internet has assumed a important and influential tool to assist e-marketing development as well as internet is also one vital role in many aspects of our lives and thus creates a greater need for corporates to design well websites in order to maintain competitive and increase income. Interactivity is crucial to supply visitors and lead them to the desired action and shopping are more likely to return to that website ( Mary, Markus & Malcolm, 2008).
