Publisher's Synopsis
Can implicit design questionnaire (survey) or /and interview methods can test consumer behavior for measuring consumer response to environment protection product by AI marketing research survey method?Some design researchers often use interviews and/or questionnaires to measure consumer response to any product design method, such as environment protection product. In psychology, " implicit" tests have been developed in an attempt to overcome self-report biases and to obtain a more automatic measure of attitudes. Two exploratory studies have conducted to (i) establishing an acceptable methodology for implicit tests using product images, and (ii) determining whether response to products can produce significant effects in affection. How to contribute design-research methodological developments for measuring consumer response. For example, product design research and conventional methods need to be gathered consumer feedback. How can consumer research in product design? Understanding how consumer experience designed products has important implications for design research and design practice. Thus, product manufacturers need to attempt to develop knowledge about the relationship between product designs and the responses who elicit from consumers, e.g. borrowing which product features can contribute to consumer preference by presenting consumers with a range of products or design variants and measuring subjective responses to them. This process can offer guidance for what products or design variants might be most preferred and can give useful clues for further design development. Consumer response can be measured by questionnaires( surveys), interviews and focus groups. Questionnaire methods are especially popular and often feature attitude response. However, consumer survey responses may not fully capture reactions to a product or predict future behavior, such as purchasing decisions in the marketplace. This is evidence that actual product-related behavior is affected any more spontaneous or impulse processes, as consumers are often distracted or processes for time when consuming products or making product decisions ( Friese, Hofman & Wanke, 2009). For example, cell phone images can be replaced with cars in order to develop the experiment using a second product category. As with phones, vehicles were chose, due to their wide appeal, user involvement and variety of models for potential testing.In these experimental studies, the consumption psychologists selected products from two categories ( phone models and car models) with the intention of measuring significant differences in approach bias among product stimuli. These consumption psychologists aim to test that of the method could be defined to measure attitudes with sufficient sensitivity, variants of particular designs could also be used as stimuli, offering feedback on the viability of different design directions. The consumption psychologists feel it will be helpful to add multiple questions to the self-report stage . Instead of a single attractiveness rating, who might as about " liking" or "employing additional methods". Comparison with real would measure, such as willingness to pay, prior ownership or observed consumption behavior may also be instructive. It may also be worthwhile test a version of the task where the correct response is determined by a feature, such as class membership ( product color), shape, brand etc. instead of image, location or rotation. It seems survey method can be used to predict whether how to design environment protection product to attract many consumer choices. In the economic view point, instead of consumer will compare different similar product price, who also compare product color, shape, size of design factor to decide to make final consumption decision.
