Publisher's Synopsis
This book works like a dictionary of all the online marketing acronyms you should know. You'll learn what the acronym means and also what other names it goes by (AKAs). Since many online marketing acronyms are also formulas, we'll break down the formula in simple natural language for you. Finally, you'll learn how to use the acronym in a sentence with a colleague, with investors and the ever so useful at a party context. Impress your coworkers and friends with your knowledge of these marketing terms. Or just use this book as a cheat sheet to know WTF all these things mean.
