Paperback (30 Oct 2017)
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Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created.
| ISBN: | 9781631579882 |
| Publisher: | Business Expert Press |
| Imprint: | Business Expert Press |
| Pub date: | 30 Oct 2017 |
| Language: | English |
| Number of pages: | 156 |
| Weight: | 218g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 9mm |
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Paperback
Published 28 Feb 2020
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