Publisher's Synopsis
Striving for and maintaining international competitiveness is the number one challenge facing U.S. corporations of the 1990s and beyond. The new realities of increased business competition, alliances, and interdependence manifest that globalization is no longer a corporate objective, but a way of business. How to Manage for International Competitiveness is an ideal sourcebook for companies desiring a competitive edge in the global marketplace. It provides vital information for executives and managers who must understand and be able to identify and manipulate the various parts essential for developing and maintaining a competitive edge worldwide. This volume provides needed practical guidance for improving firms'performances in competitive world markets. It outlines and analyzes managerial perceptions of competitiveness, and addresses how firms create and sustain competitive advantages while still conducting domestic affairs in a competent manner.
Many topics are covered in this comprehensive book, including how effective managers recognize and cope with competition, how firms can and do choose differing strategies, and how successful international firms compete with global strategies involving trade, politics, and cultural factors. In working to improve organizational performance and setting future agendas, students and professors of international business, technology, and engineering; consultants; managers of multinational firms; and policymakers will find the topics discussed in this helpful volume most useful for understanding and achieving international competitiveness.
