The Complete Database Marketer

The Complete Database Marketer Second-Generation Strategies and Techniques for Tapping the Power of Your Customer Database

Revised Edition

Hardback (07 Sep 1995)

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Includes delivery to the United States

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Publisher's Synopsis

The "Complete Database Marketer" is totally redrafted to bring it up to date with developments through 1995. Specific updates in this work include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.

Book information

ISBN: 9781557388933
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
Edition: Revised Edition
DEWEY: 658.84
DEWEY edition: 20
Number of pages: 610
Weight: 1043g
Height: 241mm
Width: 171mm
Spine width: 38mm

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