Marketing to Senior Citizens

Marketing to Senior Citizens How to Reach This Massive Largely Untapped Market

Paperback (11 Jun 2017)

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Publisher's Synopsis

A lot of marketing seems to be targeted at people younger than 50. Sadly, this is a huge mistake. Baby boomers and seniors make up a huge market today. Baby boomers were born between 1946 and 1965, and those who are older and who are senior citizens, own over 70 percent of all disposal income. When you consider that fact, it's a huge untapped market.

Book information

ISBN: 9781548055776
Publisher: Createspace Independent Publishing Platform
Imprint: Createspace Independent Publishing Platform
Pub date:
Weight: -1g