Publisher's Synopsis
When it comes to marketing your understanding of the basics and the marketing industry jargon can potentially save you thousands of dollars on advertising, marketing and branding. This book covers the basics of each of the key areas of marketing and branding, including: -Identifying Your Target Markets -Marketing and Brand Planning -Media and Promotions -Websites and Social Media -Customer Service Essentials -Gaining Repeat and New Business -Building Your Reputation Through Public Relations This book will help you to understand the basics of business and marketing plans, branding, image, customer service and public relations so that you can grow your business through simple and smart marketing practices. Getting the basics right can make such a difference to the outcomes. Measuring the results of your advertising can lead to effective decision making about what to spend and where to invest your marketing budget. When you understand 'how it works' you get a lot more punch out of your advertising and marketing campaigns. Bonus tools and templates included.
