Publisher's Synopsis
Moving from Startup mode to business building mode requires a new and different perspective. Startups are about a product or service that gets revenue flowing. Business is about building something that lasts. Many Successful startups never really achieve sustainability. Tom Larsen works through situational story-telling which brings clarity to the topics and choices that a budding entrepreneur or growth oriented business owner needs to consider to look at their own core to establish practices and awarenesses that will attract revenue and stand the test of time. The author has spent an entire career in sales & marketing as well as owning a consumer product business for 14 years. This book categorizes 80 blog posts on topics that create a core identity from which to develop a long term reason for a business to exist, combined with the insights on how to build sales, marketing and infrastructure to achieve success. Whether you or your business are just starting or have reached a sales plateau, this book will inspire you to look at you and your effort from the outside to ensure you are creating a consistent message with appropriate focus. Most startups are successful because of the willpower of the founder to get others to buy into the product or service they have created. The next phase of business building is far more difficult requiring multiple disciplines and comprehensive approaches. Just as a general might strategize a military operation, the business owner or manager must execute against a strategy based on capabilities and deliverables through consistent day in and day out performance, an effort that is far harder, maybe impossible to achieve, if you don't own why and what you are trying to do, at the core. Mr. Larsen subscribes to a school of thought that if you focus on planning and thinking through problems, challenges and opportunities the execution will deliver the intended results. The future doesn't have to be undefined. Define it. Learn to look for the ways in which to self-determine your own path. Owning and managing a business is an art. Don't be stalled. Set your future with decisions today.
