Publisher's Synopsis
When it comes to apparel retail, the one type of apparel that comes almost intuitively to new business owners' minds is women's apparel. Although, you are going to encounter maximum competition in this field, it is also the most rewarding field for someone who clicks with his or her target audience and creates a place for the brand in the market. Despite the fact that women's apparel and any apparel for that matter is completely a creative game, you cannot afford to overlook the business aspects of the venture. This is what makes this book a must-read and must-keep for a new business owner like you. We wish you success and hope you achieve all your dreams in the women's apparel business.
