Publisher's Synopsis
Is this the right book for me?
There is no hotter topic than entrepreneurship in today's world of business and this is the perfect guide for anyone wanting to develop their entrepreneurial skills and fulfil their business potential. Containing lots of practical advice, it also features interviews with successful entrepreneurs who have a wealth of experience to share. Coverage includes the different types of entrepreneurial opportunity out there, how to maintain passion, persistence and personal drive and how to outskill your competitors. There is also a final chapter on how to maximise the value of your business for selling, should you decide to move on to other challenges or to retire. Written by a leading expert on entrepreneurship, this is a must-have for anyone looking to be the next Alan Sugar!
Be a Great Entrepreneur includes:
Chapter 1: What if your entrepreneurial dream happened?
Chapter 2: What type of entrepreneur are you?
Chapter 3: Entry routes
Chapter 4: Seeing opportunities
Chapter 5: Maintaining passion, persistence and personal power
Chapter 6: The power of negative thinking
Chapter 7: Going to plan?
Chapter 8: Turning knowledge into entrepreneurial advantage
Chapter 9: New skills for the new you Chapter 10: Streetwise sales and marketing
Chapter 11: Success mentor
Chapter 12: The Time Bank
Chapter 13: The happy entrepreneur
Chapter 14: Going for it!
Chapter 15: Letting the genie out of the lamp
Chapter 16: Escaping the rat race
Chapter 17: Exit routes, selling your business
Learn effortlessly with a new easy-to-read page design and interactive features:
Not got much time?
One, five and ten-minute introductions to key principles to get you started.
Author insights
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.
Test yourself
Tests in the book and online to keep track of your progress.
Extend your knowledge
Extra online articles to give you a richer understanding of the subject.
Five things to remember
Quick refreshers to help you remember the key facts.
Try this
Innovative exercises illustrate what you've learnt and how to use it.
