2006
Hardback (03 Dec 2005)
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This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9781403992796 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 03 Dec 2005 |
| Edition: | 2006 |
| DEWEY: | 658.827095 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 254 |
| Weight: | 512g |
| Height: | 159mm |
| Width: | 235mm |
| Spine width: | 24mm |
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