Publisher's Synopsis
It has always struck me that whilst I can find any number of books on selling or marketing or getting-rich-quick, I have never found a book that showed start-up companies how to succeed in tough markets. In order to be successful in that environment, you need to pull together all the threads of your business so that you make yourself, your company and your product or service so attractive, that customers will want to search for you as much you want to search for them. It is using the approach outlined in this book and the experience gained from building several successful businesses, that we took on the competition, went international and became the number one layer in our chosen markets. Not bad when you consider that we started in our back bedroom and did it all without borrowing a penny. What's more, we are sure you can do this and this book explains how.
