Hardback (01 Oct 2012)
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In this debunking of the myth of 'social media' Mendelson illustrates how the notion first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it is touted in the press. He explains how to best harness the potential of the Internet to expand a business.
| ISBN: | 9781250002952 |
| Publisher: | St. Martin's Press |
| Imprint: | St. Martin's Press |
| Pub date: | 01 Oct 2012 |
| DEWEY: | 302.231 |
| DEWEY edition: | 23 |
| Number of pages: | 227 |
| Weight: | 270g |
| Height: | 189mm |
| Width: | 128mm |
| Spine width: | 22mm |
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