Eleventh edition, International student version
Paperback (04 Dec 2012)
Not available for sale
Includes delivery to the United States
Out of stock
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.
| ISBN: | 9781118321812 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 04 Dec 2012 |
| Edition: | Eleventh edition, International student version |
| DEWEY: | 658.83 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xiv, 647 |
| Weight: | 1418g |
| Height: | 254mm |
| Width: | 204mm |
| Spine width: | 24mm |
