The Sports Event Management and Marketing Playbook

The Sports Event Management and Marketing Playbook - The Wiley Event Management Series

Second edition

Hardback (07 Mar 2014)

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Publisher's Synopsis

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.

Book information

ISBN: 9781118244111
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
Edition: Second edition
DEWEY: 796.0698
DEWEY edition: 23
Language: English
Number of pages: 512
Weight: 950g
Height: 200mm
Width: 242mm
Spine width: 24mm