Publisher's Synopsis
Research is not all about seeking information: the thought processes that result in designing research activities for satisfactory outcomes are much more important. This guide provides essential models for successful research.
Contents: Introduction - the nature of business research: improving on hit or miss; Accepting a research brief: what are you really trying to do? Modelling the research object; Negotiating a valid approach; Information quality and pitfalls; Identifying techniques and bringing skills to bear; Drawing inferences and testing conclusions; Identifying policy potential and residual risk; Auditing and monitoring research outcomes.
