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Book (01 Jan 2003)

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Publisher's Synopsis

Advertising consultant Adams describes various forms of advertising and marketing strategies used on the World Wide Web and with Web-related technologies. Technical descriptions are kept to minimum, with the main emphasis being on basic descriptions of how target audiences react to various forms of ads, "micro-sites," and other strategies. The text

Book information

ISBN: 9780823058617
Publisher: Watson-Guptill Publications
Imprint: Watson-Guptill Publications
Pub date:
DEWEY: 659.14
DEWEY edition: 21
Language: English
Number of pages: 192
Weight: 721g
Height: 239mm
Width: 211mm
Spine width: 16mm