Publisher's Synopsis
Israeli businesses face a unique and dramatic challenge-surviving and thriving despite four years of terrorist attacks against civilians
Business Under Fire uses a mixture of analysis and in-depth personal interviews to show how Israeli companies stay profitable, offering realistic insights readers can apply to their own organisations operating in an uncertain environment.
Based on fascinating, first-person interviews conducted by the author himself in Israel with CEOs, managers, and in-the-trenches employees-Carrison received unprecedented cooperation and access from the Israeli government and many companies in various industries for this project.
