Publisher's Synopsis
Integrated marketing is the cross-functional process companies can use to help create brand value. Using case studies from Saturn, Montblanc and Gillette, this book offers a hands-on business manual for integrated marketing.
Driving Brand Value Using Integrated Marketing to Manage Profitable Stakeholder Relationships
(01 May 1997)
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Includes delivery to the United States
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Book information
| ISBN: | 9780786308224 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 01 May 1997 |
| DEWEY: | 658.827 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 284 |
| Weight: | -1g |
| Height: | 234mm |
| Width: | 171mm |
| Spine width: | 25mm |
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