Publisher's Synopsis
Do you come up with innovative business plans in your sleep? Are you ready to leave that dot–com and act on your own dream?
If you′ve been thinking about starting your own business and want to see what it takes, or if you′ve already begun and want some advice, look no further than Starting an Online Business For Dummies, 2nd Edition. Find out what you need and how you need to think in order to start your new online venture. This book shows you how to . . .
∗ Construct an irresistible Web site that anchors your business.
∗ Advertise your idea to the general public.
∗ Enable customers to conduct online transactions.
∗ Build and maintain customer loyalty.
∗ Consider general security methods, copyrights, trademarks, and other legal concerns.
Starting an Online Business For Dummies, 2nd Edition, makes finding help easy with its 36–page Internet directory, which directs you to useful Web sites and other Internet resources of special interest to individuals starting an online business. The book′s bonus CD–ROM includes trial versions of HotDog Professional, NetObjects Fusion, and Basic Bookkeeping for Windows.
