Publisher's Synopsis
Jordan D. Lewis, an internationally recognized strategic alliance expert, provides businessmen and women with the first full-scale analysis of strategic alliances, outlining how they strengthen companies and contribute to growth.
Even as strategic alliances remain one of the most important competitive weapons in the business world, there continues to be uncertainty regarding the structure and boundaries of corporations coming together.
Sharing the knowledge he gained from over 500 interview hours with more than 100 executives of leading American, European, and Asian firms, Davis describes how the successful managers of these businesses structure and manage their alliances, from informal cooperation and minority investments to fully joint ventures and strategic networks.
Within the pages of Partnerships for Profit aspiring business professionals can find information on how alliance partners build trust, develop mutual understandings, and make joint decisions while protecting their core interest and critical technologies.
