Corporate Innovation

Corporate Innovation - Marketing & Strategy

Paperback (01 Apr 1983)

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Publisher's Synopsis

This work is concerned with understanding the factors which determine innovation and its contribution to corporate achievement.

Book information

ISBN: 9780709910473
Publisher: Thomson Learning
Imprint: Thomson Learning
Pub date:
Language: English
Number of pages: 304
Weight: 360g
Height: 220mm
Width: 140mm