Publisher's Synopsis
By the end of the decade, styles, markets, materials, demographics, inspirations and the very definition of fashion had been transformed. The young generation wanted informal but stylish clothes, and self-expression was paramount. 'Fashion' had given way to 'style'. Jonathan Walford charts these revolutions, from London's mod 'youthquake' to the yé-yés in Paris via the flower children and Afro movement in the US, and shows how a new internationalism changed the fashion landscape, as London, New York, Florence, San Francisco, Hong Kong, Madrid and Rome challenged the dominance of Paris haute couture.
