Marketing Strategies for Competitive Advantage

Marketing Strategies for Competitive Advantage

Paperback (25 Feb 2000)

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    Publisher's Synopsis

    Examining factors which are critical for companies in achieving sustainable competitive advantage, this work includes a chapter on relationship marketing and competitive advantage.

    Book information

    ISBN: 9780471981695
    Publisher: Wiley
    Imprint: John Wiley & Sons, Inc.
    Pub date:
    DEWEY: 658.8
    DEWEY edition: 21
    Language: English
    Number of pages: 406
    Weight: 690g
    Height: 229mm
    Width: 152mm
    Spine width: 24mm

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