Publisher's Synopsis
Examining factors which are critical for companies in achieving sustainable competitive advantage, this work includes a chapter on relationship marketing and competitive advantage.
Marketing Strategies for Competitive Advantage
Paperback (25 Feb 2000)
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Includes delivery to the United States
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Book information
| ISBN: | 9780471981695 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 25 Feb 2000 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 406 |
| Weight: | 690g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 24mm |
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