Publisher's Synopsis
Finallya "nuts–and–bolts" approach to Developing a Winning Marketing Plan This practical, step–by–step guide offers all the procedures, forms, strategies, and techniques you need to know to launch a successful marketing plan. From initial development to the presentation and implementation of a plan, youll learn:
- How to establish goals
- How to do a situational analysis
- How to develop a marketing strategy
- How to develop marketing tactics
- How to raise money
- How to forecast
