Publisher's Synopsis
Robin Speculand′s Beyond Strategy deserves a place in the toolbox of every CEO with a great vision that they want to see become a reality. His years of research and insight into successful strategic implementation reinforce the fact that a solid strategy, in itself, is not enough to succeed. His advice is relevant, concise and right on target. I urge any leader interested in lasting and continual success to put into practice without delay the implementation guidelines contained in this book. Steven Hall CEO, CNBC Arabiya Robin excels in the art of making strategy come alive. Beyond Strategy is an excellent and must–read for business leaders who are seeking practical solutions to the problem of executing strategy. Piyush Gupta CEO, Citi South East Asia Pacific People are constantly talking about big ideas or the big think for organizations. But that is the easier part. We can all dream. As Robin knows, it’s the implementation that’s the tough part. When you’re ready to execute, use this book to drive your implementation success. David Meerman Scott Best–selling author of The New Rules of Marketing & PR and World Wide Rave Deriving and agreeing on a strategy is usually easier than the actual execution. Many leaders, aside from formulating the strategy, are also responsible to manage the execution of the strategy. Robin Speculand’s new book provides excellent insights and lessons that makes the execution challenge easier. Easy to read with excellent takeaways. Patricia Enslow Managing Director, Head of Marketing for Asia Pacific UBS Wealth Management, Asia Pacific I am delighted that Robin Speculand took the step of going beyond "Bricks to Bridges" to have this heart–to–heart talk with leaders in Beyond Strategy . The book is timely as we are living in a totally different world after the credit crisis and we need leaders to "wake up," internalize their strategy and "walk the talk." I am glad that Robin is taking this ownership right at the top, at the board level and yet not forgetting that it′s people who makes strategy come alive and leaders have to know how to motivate, influence and steer the pathway for the right strategy to work. It′s timely that leaders take charge and the book serves to help them deliver. I look forward to seeing many leaders come on board and take their companies beyond strategy. Annie Koh Dean of Executive & Professional Education Singapore Management University
