Understanding the Consumer

Understanding the Consumer A Psychological Approach

Hardback (01 Mar 1997)

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Publisher's Synopsis

This book is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted such as personality and lifestyle effects.

About the Publisher

Macmillan

Macmillan

Macmillan is the hardback imprint of Pan Macmillan and publishes major British and international fiction authors as well as serious history, biography & memoir, politics, sport and current affairs. It also publishes a wide variety of annuals and series.

Book information

ISBN: 9780333660621
Publisher: Macmillan
Imprint: Macmillan
Pub date:
DEWEY: 658.834
DEWEY edition: 21
Number of pages: 368
Weight: 538g
Height: 234mm
Width: 156mm

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