Publisher's Synopsis
This introductory text describes the importance of effective business planning, and gives readers the knowledge and skills necessary to plan effectively.;The book identifies the main problems which businesses today face, and gives ideas and strategies for solving them. It also has case study material and problem-solving exercises taken from real businesses which readers can use to develop their understanding and test their progress.;This edition places increased importance on: strategy for managers; the strategy-making process; business ethics; global strategies; and vision management. It should be useful to students at pre-undergraduate level or on undergraduate courses with a business planning or management strategy compoment. It is also suitable for practising managers.
