Publisher's Synopsis
This is a textbook in entrepreneurship and new venture development. Combining text and cases commissioned especially for the book, it aims to provide a logical and narrative development, illustrated throughout by the cases, on the whole process of new venture development. It includes discussions of the entrepreneur and the entrepreneurial way of life, assessing opportunities, preparing a business plan, raising the finance and getting started. The book also looks at the importance of managing early growth, avoiding failure, as well as managing exit.;It is designed for primarily new venture development/creation and entrepreneurship courses at MBA level, but potentially also undergraduate business degree courses in entrepreneurship.
