2nd Edition
Book (20 Nov 1992)
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A collection of strategically-oriented marketing cases. The book features multidimensional and comprehensive cases covering all marketing funtional areas, and details of real companies. Cases also consider products at stages of the product life cycle - introductory, growth and decline stages.
| ISBN: | 9780131192317 |
| Publisher: | Prentice Hall |
| Imprint: | Prentice Hall |
| Pub date: | 20 Nov 1992 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Number of pages: | 819 |
| Weight: | 1300g |
| Height: | 242mm |
| Width: | 180mm |
| Spine width: | 38mm |
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