2nd Edition
Book (20 Nov 1992)
Not available for sale
Includes delivery to the United States
Out of stock
A collection of strategically-oriented marketing cases. The book features multidimensional and comprehensive cases covering all marketing funtional areas, and details of real companies. Cases also consider products at stages of the product life cycle - introductory, growth and decline stages.
| ISBN: | 9780131192317 |
| Publisher: | Prentice Hall |
| Imprint: | Prentice Hall |
| Pub date: | 20 Nov 1992 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Number of pages: | 819 |
| Weight: | 1300g |
| Height: | 242mm |
| Width: | 180mm |
| Spine width: | 38mm |
$6.76off
Paperback
Published 29 Mar 2022
Save $6.76
$1.08off
Hardback
Published 20 Sep 2021
Save $1.08
