![Learning Aid for Use With Basic Marketing, a Global-Managerial Approach, Fifteenth Edition [By] William D. Perreault, Jr., E. Jerome McCarthy](/jacket/500x500/9780072525304.jpg)
Publisher's Synopsis
This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing.
