Hardback (08 Jan 2002)
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This text explains the tenets of guerrilla PR and how they have changed with technology, describes how web sites for media outlets are constructed, and delves into ways a web program can be used solo or in addition to print or broadcast PR campaigns.
| ISBN: | 9780071382311 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 08 Jan 2002 |
| DEWEY: | 659.202854678 |
| DEWEY edition: | 21 |
| Number of pages: | 281 |
| Weight: | 544g |
| Height: | 215mm |
| Width: | 139mm |
| Spine width: | 25mm |
