5th Edition
Paperback (01 Aug 2001)
Not available for sale
Includes delivery to the United States
Out of stock
Whether studying marketing strategy or product/brand management, students need to be able to make decisions based on sound analysis. This book focuses on the techniques needed for sound decisions and is based on the idea of a marketing plan.
| ISBN: | 9780071122245 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 01 Aug 2001 |
| Edition: | 5th Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Number of pages: | 256 |
| Weight: | 350g |
| Height: | 230mm |
| Width: | 84mm |
