Hardback (30 Apr 1998)
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In this text, Rapp and Collins have distilled 66 of the best ideas from their latest research into what pacesetting companies around the world have successfully implemented and present each idea as an easy-to-apply marketing 'commandment'.
| ISBN: | 9780070526686 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 30 Apr 1998 |
| DEWEY: | 658.81 |
| DEWEY edition: | 21 |
| Number of pages: | 222 |
| Weight: | 410g |
| Height: | 204mm |
| Width: | 137mm |
| Spine width: | 24mm |
