Publisher's Synopsis
About the Author - Bruce Mancinelli has had a hand in seven startups; five that achieved various equity events, one that is still to be realized and one that went bust. That's like five good meals, one still cooking and a flat souffle. Putting together a startup and managing its operations are much like preparing a gourmet meal. Even with a recipe and carefully following the instructions not every meal comes out looking like the picture in the cookbook. Great gourmet meals come from great chefs. Creating that successful startup company requires a plan (recipe) and a chef (entrepreneur) and a little help in the kitchen. Starting in high technology as a programmer, systems analyst, then sales and marketing and ultimately to assume CEO positions with software and Internet services companies, Bruce has experienced many lessons on what it takes to make a startup successful. While there are no silver bullets in the world of startups there are tried and proven techniques and guidelines that have come from lessons learned firsthand and from colleagues and business mentors along the way and Bruce shares them in this book. As Executive Director of INC.spire, a business incubator program and part of the Greater Reston Chamber of Commerce, Bruce has helped numerous startups achieve success. In fact INC.spire stands as one of the most successful incubator programs in the country having enjoyed a 96% graduation success with its clients. If to have "been there and done that," make a difference, Bruce brings that knowledge to his 50 Ways to Love a Startup. Bruce delivers 50 important ways to embrace your big idea and make it a success. Bruce challenges the reader to seize that business idea you have always had and become the lover you have always wanted to be. Unlike a new automobile, a new startup does not come with a user' guide; how to make it work, overcome problems and issues and everything you have to do to make your startup, "hum and purr" like a well tuned automobile. That comes from everyday experiences and the help you can get along the way from others along who have gone before you. Fifty Ways to Love Your Startup is designed to get you started and to be some of that help that will be needed along the way. About the book - What began as a news article for a local paper on the reasons why today's business climate is better for startups than it has ever been before, grew into a chapter and then two and then more until 50 chapters had been written on the various things to consider and to do to ensure business success for a startup company. When writing the book and naming each chapter, Bruce realized that a book on how to succeed in building and running a startup had no place for a Chapter 7 or a Chapter 11, whatever those chapters might describe. So "chapters" became "ways" and fifty of them became this book. With a bit of humor and serious topics the reader is led through step by step considerations about creating and running a start-up. Whether read chapter to chapter or way to way or as needed during the various stages of an emerging business, the book is organized in a way that provides a comprehensive reference guide and how to book on the challenges of startups. Whether there is only a single nugget that is drawn from the pages of this book or the gold that comes from every chapter and way, 50 Ways to Love Your Startup is a must read for anyone interested in the world of startups. You will read it once, and then read it again, and reference it often as you manage your startup. You will learn all the love lessons that will make you a passionate lover of your startup and a gourmet cook. Bon Appetite"
