Publisher's Synopsis
Go ahead. Search the phrase, "What is marketing?" What will you find? Tons of results that provide you with a plethora of information about promoting and selling products and services. Marketing, quite simply, is telling the world that you exist. And this book is a guide to show business owners the fundamentals of marketing. Inside, I share valuable knowledge that I've discovered over the years as I've helped many businesses flourish. Marketing is about attracting the clients you want, and not catering to clients that make things difficult. Successful marketing strategies will differ from industry to industry and company to company. What worked for one company may not work for you. Making these common mistakes is more than an inconvenience, they will cost you clients and cash! If you're ready to understand marketing and take your business to a new level of success, this quick and easy-to-digest guide is the perfect solution! One afternoon with this book is all you need to begin making improvements in your business and understanding the importance of marketing and its impact on you and your success!
