Publisher's Synopsis
There are only 5 main methods that have been used to create almost all innovations. The book "5 CORE METHODS OF INNOVATION" explains how these methods have been applied in products, processes and industries as wide ranging as finance, Information technology, mechanical tools, consumer electronics and internet. Sanjeev Sharma has taught business innovation and finance in business schools in North America and Asia and draws on his two decades of experience working in finance, venture capital and technology roles sharing insights into the strategies of many companies and also explains the workings and problems of the venture capital industry. Sanjeev Sharma gives examples of innovative products and explains the methods that have been used in creating these products. He explains how products ranging from simple household items to cutting edge electronics and telecom products, all utilize the same basic methods of innovation. The author shares his ideas on how these methods can be applied to solve the existing needs of consumers. The author explains what would make an innovation desirable by the consumer, using interesting examples in an easy to read storybook format.
