Publisher's Synopsis
DIGITAL UPDATE available for Spring 2021 classes
For courses in entrepreneurship.
This ISBN is for the MyLab access card. Pearson eText is included.
Learn about the entrepreneurial process through real-world examples
Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.
Personalize learning with MyLab Entrepreneurship with Pearson eText
This flexible digital platform combines unrivaled content, online assessments, and customizable features to personalize learning and improve results.
Pearson eText is an easy-to-use digital textbook available within MyLab that lets you read, highlight, take notes, and review key vocabulary all in one place.
NOTE: Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the MyLab(R) and Mastering(R) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.
Used books, rentals, and purchases made outside of Pearson
If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.
