Publisher's Synopsis
During a recession, some companies fail, but others not only survive, they come out of it stronger than they went in. Business leaders who take the actions recommended in this book will likely find their companies in this fortunate group. This book contains: 21 ways to speed cash flow; 33 ways to raise capital; 87 ways to advertise profitably; 22 alternatives to layoffs; 75 ways to build repeat purchases; 98 recession strategies; 7-point turnaround plan; 71 profit-boosting actions. That's a total of 414 actions business leaders can take to weather the storm and boost profits.
