Your Money and Your Brain

Your Money and Your Brain How the New Science of Neuroeconomics Can Help Make You Rich

Hardback (10 Oct 2007)

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Publisher's Synopsis

Explaining the neuroscience of financial decision-making, Jason Zweig gives radical new insight into how our minds anticipate gains and estimate risk, why investors tend to be overconfident and how investing is a battle between emotion and reason.

Book information

ISBN: 9780285638044
Publisher: Souvenir
Imprint: Souvenir
Pub date:
DEWEY: 332.6019
DEWEY edition: 22
Number of pages: 340
Weight: 570g
Height: 216mm
Width: 135mm
Spine width: 225mm