Publisher's Synopsis
""Your Future In Public Relations"" is a book written by Edward L. Bernays in 1961. It is a comprehensive guide to the field of public relations and its role in modern society. The book provides an overview of the history of public relations, its evolution, and its current state. It also discusses the various theories and techniques used in public relations, such as media relations, crisis management, and image building. Bernays, who is widely considered the father of modern public relations, shares his insights and experiences in the field, providing practical advice for those interested in pursuing a career in public relations. He emphasizes the importance of ethics and professionalism in the field and stresses the need for practitioners to maintain a strong sense of responsibility to the public. The book is written in a clear and accessible style, making it an excellent resource for students, professionals, and anyone interested in the field of public relations. It is a timeless classic that remains relevant today, offering valuable insights into the ever-evolving world of public relations.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
