Publisher's Synopsis
This book will help you succeed in your entrepreneurial journey. Updated and revised, it is the second paperback edition of our popular e-book by the same title. The second edition is the culmination of forty-five years of learning. It comes with access to cloud-based resources including footnotes with direct hyperlinks to third-party resources and other materials. Exploring the direct links in the resource folder provides you two advantages: (1) direct links assure that you are a few clicks away from appropriate credit to photographers, video producers and authors that interest you, (2) direct links take you to details about the work, and often introduce you to other related works that will benefit you. --- We are principals in an established, collegiate entrepreneurship center that has received many national awards. Leaders of emerging, fast growth ventures have been our teachers. Also, we are grateful to be part of a community of many entrepreneurial voices - students, clients, faculty, volunteers and community leaders. We learn much from each other as we strive to improve. We hope our words accurately reflect our entrepreneurship Community's collective wisdom. It is our privilege to write this book for them. ---This book will help you to succeed on your entrepreneurial journey. You will gain insights on developing your leadership potential, serving your community, and becoming the best that you can become. We believe that you jump start your journey when you use guiding principles to align your work and purpose.--- Your guiding principles will also help you to move forward. You will find that guiding principles help you achieve success by teaming with others. Successful entrepreneurs channel the incredible power of shared purpose and shared values. Everyone's satisfaction soars when the team's work and purpose align, even as everyone works harder than they ever imagined they could. --- We know this because we have helped many, many entrepreneurs succeed. Experience has taught us that success is an entrepreneurial journey. Often we dream of a path forward, without understanding what success is for us. Or we are unclear about what we must do to align our capabilities with our dreams. For example, we often equate success with being the star player on a winning team. In truth, unwavering, determined practice of the fifteen guiding principles gains success. Successful entrepreneurs are not necessarily star players. They develop their leadership potential, serve their community, and become the best they can be. --- Principled entrepreneurs provide exceptional value, feel great about their accomplishments, earn the respect of others, and achieve self-respect. We invite you to read this book and do the same.
