"You Mean a Woman Can Open It...?" The Woman's Place in the Classic Age of Advertising

Whether using images of dizzy sex kittens to sell to the man of the house or playing on the fears of domestic inadequacy to sell to the housewife, advertising has rarely let the truth get in the way of a good story. This collection, stretching from the last century to the 1970s, shows the ad-man's beloved caricatures of females behaviour in outrageous form - down-trodden housewives obssessed with cooking and cleaning, hare-brained office girls struggling in a man's world, scantily-clad bimbos used to peddle everything from cars to cigars.;This postcard book has 30 pull-out picture images selected from the "Advertising Archives".