Publisher's Synopsis
Don't just grow your business... SCALE it fast... but the right way!Bored of business books that cover high-level concepts with little actionable information?Annoyed with having to skim over the "padding" and repetition in so many business books? Hey... Bobby doesn't write those kinds of business books!He's on a mission to help entrepreneurs who are struggling with questions like: How do I scale this? How can I get better? How do I build a winning culture?Bobby has over 20 years of working with startups, some - but not all of them - his own. You Got That P.h.D? provides down-to-earth and actionable information like: How to know if your business is ready to scale.Why your company's story is way more important than your logo, and how to write one.The difference between "brand" and "branding," and how to go about doing both!Why an organically grown business culture isn't as healthy as it sounds.How to ensure that you have an endless stream of highly qualified candidates ready to fill your leadership positions.The technical tool all sales teams should have to reach the highest level of sales efficiency.... there's more, but not enough room to list them all here! You Got That P.h.D? covers the most important components of your business and how to fine-tune them sanely and rationally. From grooming a growing workplace culture to delving into sales team efficiency, there's no fluff to skip or or irrelevant tangents to waste your time. You Got That P.h.D? doesn't forget that you and your company don't have time to lose if you're going to out-scale your competition! Scaling a business is very hard (even harder than starting a business), but it's definitely doable, and you'll succeed much faster if you let Bobby point you in the right direction. __________________"Marhamat shows himself to be an excellent storyteller while also proving his experience and credentials that really made me trust him going into the book." - Amazon book reviewer"'You Got That P.h.D.? lays out a plan that will take your business to the next level." - Amazon book reviewer__________________About Bobby: Currently, Bobby is CEO of Linxx, a technology company. He has been working with technology companies for 20 years, using his experience with sales, marketing, revenue, and operations to help leaders scale their businesses across their organizations. Prior to joining Linxx, Bobby worked at Revel Systems as COO. He has also held other leadership positions as CEO, CRO or VP of Sales in technology companies such as: Highfive, Limos.com, EVO2, Verizon Wireless, LookSmart, ServerPlex Networks, and Sprint/Nextel. He is a contributing member of the Forbes Business Development Council, an invitation-only organization for senior-level sales and business development executives.
