Publisher's Synopsis
In this 4-book set, author and broadcaster Carrie Marshall explains key approaches to business and technical writing for business success. In Business Writing for Technical People you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover how to optimise your words for maximum impact, which terrible traps to avoid and how to make your expertise and enthusiasm even more infectious. Technical Writing for Business People shows you how to achieve clear and precise technical writing. Whatever the content or context, in this book you'll discover the essential tools and resources that you need to create technical writing that works for everyone. Engaging with customers through social media is essential for businesses in this day and age, but can be difficult to get right and even big brands can get it wrong. Writing for Social Media walks you through how to deliver maximum benefit for your business through your social media writing. in Business Cases That Get Results you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.
